MEET RUBEN VILLAESCUSA VETERAN BROADCAST NEWS MANAGER NEWS - COMMUNICATIONS CONSULTANT

Ruben Villaescusa is a journalist/news manager who has covered major headline news in Los Angeles and throughout the West Coast since 1987.

Ruben has a long history of bringing out the best in his teammates: anchors, reporters, producers, photojournalists, desk editors and other managers.

He knows storytelling, on-camera presentation, and TV production. He can help you achieve that authentic image you want to project.

Ruben has worked with some of the best of the best in local news.

In Los Angeles, he worked with the teams at KTLA and KCOP, deciding which stories to cover, working with reporters and photojournalist, controlling breaking news coverage while keeping everything organized and on budget. As an executive producer and showrunner for KING 5 Seattle, Ruben helped increase audience numbers by expanding story topics beyond the predictable and experimenting with a new type of hyper-local news format.

Ruben’s biggest impact in local news was during the 23 years spent with L.A.’s KTTV Fox 11 News. He helped create “Good Day LA,” “GDLA Weekends,” “Studio 11 LA,” as well as various sports, investigative and news special projects. He’s helped teammates increase morning and nightside ratings from nothing to #1. And during the Fox 11 years, Ruben has helped to develop the careers of some of the most talented people still working to today’s news business.

The Media Experience is the latest project from Ruben Villaescusa. themediaexperince.org has a simple mission, to help you connect with a veteran news expert.

Ruben’s news client list includes the Spectrum News 1 operation in El Segundo, CA, helping that group evaluate what works in news and how to reach the next level.

Corporate consulting is also available.

Developing your plan for “Media Image,” “Corporate Crisis Control,” “Public Speaking,” “Presentations,” and “Employee Training.”

Ruben’s past corporate list ranges from boutique clients like the Santa Catalina Island Company to international customers like Toyota Motor Sales.

Make an appointment today- Ruben Villaescusa is the coach/mentor you’ve been looking for.